33 Viral TikTok Gifts That Are Actually Worth a Look
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“I saw it on TikTok.”
You've probably heard someone say that over the past few years. Maybe you said it yourself. The popular app started out as a platform for creative dance routines, quick skits, and memes, but it's quickly turned into a catalog of shopping recommendations. But can you trust a viral TikTok product rave? Or will it turn out to be one of those shoddy products from as-seen-on-TV ads? Don't worry, the WIRED Gear team has you covered! I found some of the most popular TikTok gadgets and put them to the test, to find out if they're both viral- and gift-worthy.
Updated December 2024: We've added the Dash Rapid Egg Cooker, Clicks Keyboard Case, Popflex Hoodie, and the Kodak Pixpro FZ45.
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- Photograph: Brenda Stolyar
For Frustrating Breakouts
Starface Hydro-StarsI always keep my Big Yellow—the adorable and refillable little compact—stocked with Hydro-Stars big and small. These hydrocolloid patches are designed to absorb fluid, which helps to flatten zits as well as reduce redness and irritation. It shields the blemish from outside bacteria too. Above all else, these patches are fun to wear. Before incorporating them into my skincare routine, I would pick at my zits constantly. This made them look worse. Now I stick these on my face whenever I'm breaking out and step out feeling more confident than ever.
★ More great pimple patches: I'm loyal to Starface but it's often sold out at my Target or CVS. When I can't find it, I go with Mighty Patch ($11). I particularly love the self-dissolving Micropoint for early stage blemishes.
- Photograph: Dash
For the Beginner Cook
Dash Mini Waffle MakerI never made waffles from scratch until I used the Dash Mini Waffle Maker. I’ve always relied on an old-fashioned toaster to warm up frozen waffles from the grocery store, but this mini (and cheap!) contraption opened my eyes to a world of delicious homemade recipes. I've used it to make chocolate chip waffles, cinnamon roll waffles, and “chaffles” (a waffle made from shredded cheese and eggs, for those not on keto TikTok). I even ventured out of waffle territory and successfully made cheese quesadillas and breakfast sandwiches.
Its compact size means it doesn't take up much room in my already cluttered countertop, and it's easy to stow away in my cabinets. I do recommend grabbing a dish brush for cleaning though; a traditional sponge won’t reach all the crusty crevices.
- Photograph: Instant Pot
For the Novice Chef
Instant Pot Vortex Plus Air Fryer OvenAn air fryer is a great way to cook easily and quickly. There are a lot of options out there, but the Instant Vortex Plus Air Fryer Oven is one of our favorites and made the rounds on TikTok. It has a six-quart capacity and the ability to cook up to six portions at once—a nice choice for those with big households. We love the convenient viewing window that allows you to check on your food without interrupting the cooking cycle. It comes equipped with “odor-erase” filters to reduce the smells that linger well after you're finished cooking.
For the Egg Obsessed
Dash Rapid Egg CookerMy wife has been using this mini rapid egg cooker for four years and I don't think she's been as happy with another purchase, especially considering how little this appliance costs. She loves eggs—when we were in Japan, she took me to an all-you-can-eat eggs restaurant—and almost every morning, she turns on the Rapid Egg Cooker to make soft-boiled eggs. (You can also use it to make poached, scrambled, or hard-boiled eggs. Set it and forget it! There's a little chime that plays to indicate when the eggs are ready. It's plasticky, but it's in decent condition after all these years. —Julian Chokkattu
- Photograph: Ninja Kitchen; Getty Images
For Healthier Desserts
Ninja CreamiThe Ninja Creami (6/10, WIRED Review) has been around for a few years now, but it still pops up on my FYP often. It's great for making pints of ice cream at home and also comes with a short recipe book. A big reason it went viral is because it can make healthy sweet treats. All you have to do is search “Ninja Creami” on TikTok and you'll find tons of different recipes for protein ice cream, acai bowls, two-ingredient sorbets, and more. The appliance is on the larger side, so I recommend making sure whoever you're gifting it to has enough counter space.
- Photograph: Dyson
For Those Bougie Blowouts
Dyson AirwrapThe Dyson Airwrap (8/10, WIRED Recommends) is always at the top of wish lists, and it constantly fluctuates in stock. The multiuse hair tool comes with various attachments, including a round brush, soft smoothing brush, curling barrels, and a hair dryer attachment. When used correctly, you can achieve salon-level blowouts in the comfort of your own home. If you're confused about where to start (as I would be with that many attachments), you can find plenty of tutorials on TikTok.
- Photograph: Popflex Active
For the Oversized But Structured Look
Popflex Cloud HoodieThis is a great hoodie if you want an oversized fit that maintains structure. It has a nice weight to it, too. WIRED reviewer Nena Farrell says it “doesn't make [her] look like a marshmallow looking for a campfire.” It also gathers nicely at the waist, while the large hood and drop shoulders drape over your body while still retaining its structure and form. It looks great with well-fitting jeans and leggings.
- Photograph: Halara
For the Go-Getter
Halara Everyday DressAll summer long, I watched with suspicion as exercise dresses frolicked across my For You page. I didn’t get the appeal of a garment no one seemed to exercise in. Then I tried the Halara Everyday Dress and understood the hype. It was soft and stretchy enough to wear for various activities, like riding my skateboard, playing fetch with my dog, doing laundry, and going out to lunch. And it has pockets!
My only gripe is that the straps aren't adjustable, so it might not be as comfy for all body types. It's also not designed for cold weather, but it's the perfect attire for a giftee who lives in a warm climate—or just enjoys looking cute while demolishing a to-do list. As they say on TikTok, the Everyday Dress just makes sense. —Pia Ceres
- Photograph: Simon Hill
For Anyone Who Hates Smartwatches
Oura Ring 4This year, everyone wants an Oura ring, and by everyone, I mean women, who now make up more than 59 percent of people who own one. This year’s Oura Ring 4 (9/10, WIRED Recommends) is an improvement from its predecessor in almost every way. It’s smaller and lighter, with a wider size range and newer, tougher finishes. Oura’s new Smart Sensing platform takes measurements at a wider variety of tissue depths and signal pathways, making it more accurate than ever. Battery life is longer as well, if not to the astounding eight days Oura promises (I get around five or six).
I wore the Gen3 for several years and I expect to wear the Ring 4 for a few years more. If you’re looking for an unobtrusive fitness tracker that looks and feels like jewelry, this one is worth the virality. Check out our Best Smart Rings guide for more recommendations. —Adrienne So
- Photograph: Brenda Stolyar
An Easy Curling Iron
Beachwaver B1 Rotating Curling IronI've always used flat irons to curl my hair, mainly because I could never grasp the mechanics of a curling iron no matter how hard I tried. But ever since I ditched the Dyson Corralle (a hair straightener that doubles as a curling iron) for the Airstrait, I've needed another tool for curling my hair that's easy to use.
Enter the Beachwaver Rotating Curling Iron. Simply clamp your hair, press the button, watch as it wraps your hair around the wand, and let it go to reveal a corkscrew curl. It took me a little while to get the hang of it, but watching a few tutorials on TikTok helped. I can officially say I now know how to use a curling iron. Read our Best Curling Irons guide for more picks.
- Photograph: Brenda Stolyar
For the Natural Look
Estée Lauder Double Wear Stay-in-Place MakeupI've been using the Nars Radiant Longwear foundation since 2017—until six months ago when it (ironically) went viral on TikTok and my shade was sold out everywhere. So I scoured the app to find anything remotely similar. TikTok pointed me to Estée Lauder's Double Wear Foundation and I haven't looked back since. It feels light on my skin, blends in seamlessly, and doesn't budge in the slightest (even after wearing it for 12+ hours). The lightweight formula also looks supernatural, and it's the only foundation that doesn't cause breakouts on my sensitive skin.
My only complaint is that it doesn't come with a pump. When I'm doing my makeup, I have to pour it on my hand and dab the beauty blender onto it. It all just makes for a bit of a messy experience. At least you can purchase the pump separately for $13.
★Another viral foundation: Although I prefer Estée Lauder's foundation, the Nars Radiant Longwear Foundation ($52) is still a great option. It's ideal for anyone looking for full coverage and sits nicely on the skin. Less is more with this one, but it's super buildable, so you can adjust accordingly.
- Photograph: Brenda Stolyar
For the Hot Girl Walks
Apple AirPods Max (USB-C)We gave the AirPods Max (8/10, WIRED Recommends) high praise for their excellent controls, comfort, great build quality, and seamless connectivity with Apple devices. WIRED editor Parker Hall says, “These are the best-sounding wireless headphones I’ve ever heard and by a significant margin.” But I didn't expect to see these expensive cans everywhere.
Celebrities and influencers alike sport these over-the-ear headphones all over social media, and we've seen plenty of people wearing them on their runs, on bike rides, and in the subway in New York City and San Francisco. They're now a statement piece, though I should stress that most people do not need a pair of $500+ headphones. (Note to the wiser: these aren't water-resistant, so you really shouldn't work out with them.) Apple recently released a newer version that replaces the aging Lightning port with USB-C, though if you don't care, you can save cash going with the older model.
- Photograph: Brenda Stolyar
For Style and Protection
Wildflower Peony Floral AirPods Max CoverEven though the AirPods Max are stunning, they're also plain—regardless of the color. Thanks to TikTok, I discovered a world of fun cases that go over the ear cups. I was particularly intrigued by the adorable prints from Wildflower that went viral in 2023. I wasn't disappointed. They're made of plastic but feel a lot like silicone, and the flexibility makes them easy to install. All you have to do is place them over each ear cup and press down. They're light and thin, so they don't add extra weight to the already heavy headphones.
- Photograph: Sony
A Non-Apple Alternative
Sony WH-1000XM5Rivaling the AirPods Max on TikTok is the Sony WH-1000XM5 (9/10, WIRED Recommends). Mouthful of a name aside, these headphones are a popular and more affordable alternative, and they're nearly as great. (I'd like to unashamedly point out that we said the same first.) These have better noise cancellation than most headphones, 30-mm drivers that offer excellent sound quality, and 30 hours of battery life with active noise canceling turned on. They're less flashy than the AirPods Max, so there's a smaller chance someone will steal them off your head.
- Photograph: Medea Giordano
For Sipping or Chugging
Owala FreeSip Water BottleWe love the Stanley, but its handle and exposed straw give it limited portability. Owala’s FreeSip (9/10, WIRED Recommends) gets you the same ounces of water in an easier-to-stow bottle. The top has two spouts, one for sipping through the straw and the other for chugging, and both are leak-free when you close and lock the lid—that lock doubles as a handle for easy carrying when it’s up.
The 40-ounce is my go-to for emotional hydration support, and there are smaller options as little as 19 ounces. I also love the way Owala mixes fun colors. My favorite, Retro Boardwalk, mixes a purple bottle with an orange, green, and blue top. —Medea Giordano
- Photograph: Brenda Stolyar
For the Keyboard Enthusiast
Nuphy Halo75 V2Did I buy this keyboard strictly because it comes in pink? Yes. But I was also a fan after testing Nuphy’s Air75 Wireless Mechanical Keyboard ($110). The Halo75 V2 doesn't disappoint. It’s compatible with Windows, macOS, and Linux, and you can connect it via Bluetooth, 2.4 GHz, or USB-C. You can also choose between various switches—you can listen to the typing sounds of each one the company offers here, but I went with Raspberry. It comes in several colors including Sakura Fizz (what I have), Mojito, Blue Lagoon, Ionic White, and Obsidian Black. Its aesthetic, complete with RGB, is an adorable touch to any desk setup.
- Photograph: Brenda Stolyar
For the One Who Carries a Lot of Stuff
BAGGU Medium Nylon Crescent BagI still love my Lululemon Everywhere Belt Bag, but on days when I'm out of my apartment for long periods, I've been opting for the Baggu Medium Nylon Crescent Bag. It went viral because you can fit a lot into a somewhat small purse, and it lives up to those claims. I managed to cram in everything from a 2-liter bottle of soda and multiple cartons of ice cream (after forgetting to bring a reusable bag to the grocery store) to a Surface Laptop Go 3 and a makeup bag—all without overstuffing it.
The bag comes with other perks as well. It's adjustable, so you can wear it over your shoulder or as a crossbody. And it's versatile. I've worn it with sweatpants while running errands, and I've also paired it with a fancy dress during a night out. It's available in several colors like peony and blue as well as fun designs, like stars and Hello Kitty. If the medium size is too small for you, Baggu offers a large version.
- Photograph: Miak
For the Aspiring Jet-Setter
Miak AirPods Pro 2 Rimowa CaseMaybe you can’t afford a real Rimowa classic cabin ($1,450). That doesn’t mean you still can’t enjoy the pleasure of pasting tiny stickers on a tiny replica of your AirPods case. This viral TikTok favorite is made from a light and durable thermoplastic urethane and comes with several sheets of minute stickers. There’s even one from a brewery in Portland, Oregon, where I live! I had no trouble wireless charging my AirPods Pro 2 when using the case and there’s a cutout to see the charging light. There’s no cutout for the speaker, but I could still hear it when I turned Find My on. Check out our Best AirPods Cases guide for other picks. —Adrienne So
- Photograph: Revlon
For Adding Volume and Bounce to Your Hair
Revlon One-Step Volumizer Plus 2.0Revlon's original One-Step hair dryer went viral in 2020 but was soon recalled in the UK due to reports of overheating. Enter the second-gen version, the Volumizer Plus 2.0, which is smaller than the original. The two-inch oval-shaped hot brush barrel dries and styles your hair simultaneously while also giving it volume, movement, and bounce. It works fast too. Former WIRED contributor Victoria Woollaston-Webber dried and styled her hair in under six minutes. So far, no overheating issues here.
- Photograph: Paper Shoot
For the Retro Photographer
Paper Shoot CameraIf your giftee loves the feel and aesthetic of a film camera but hates going through the hassle of developing, the Paper Shoot Camera (9/10, WIRED Recommends) is a great option. The built-in 13-megapixel image sensor produces photos with an old-school feel that you can easily access on your computer via the SD card. The camera is super lightweight and thin, making it convenient to carry around. Just know that the company is coming out with a new camera soon (called Cappy Camera).
- Photograph: Brenda Stolyar
A Fun, Compact Point-and-Shoot
Kodak Pixpro FZ45As a millennial, I never thought I’d be bringing a point-and-shoot with me to parties in 2024. Growing up in the mid-2000s, when I’d spend hours uploading photos to my computer and sorting through them to create albums on MySpace and Facebook, I was grateful when smartphone cameras became the new norm. But then I saw the Kodak Pixpro FX45 on my FYP and felt nostalgic. It’s been a hit with all my friends at all of our outings too.
It packs a 16-MP CMOS sensor, a 27-mm wide-angle lens (with 4X optical zoom), and the ability to record full HD video, along with face detection and red-eye removal. It’s lightweight, compact, and easy to use too. However, it’s important to use alkaline AA batteries, otherwise it might struggle to power on.
- Photograph: Brenda Stolyar; Getty Images
For Those Who Miss Their BlackBerry
Clicks Keyboard Case for iPhoneIt’s easy to see why this case (8/10, WIRED Recommends) went viral based solely on looks. It’s the first-of-its-kind iPhone case with a built-in physical keyboard—in 2024, nonetheless! But don't get ahead of yourself; it takes a while to get used to it. I love mine, but you’re going to have to dedicate days or even weeks to build up muscle memory. It’s worth it though, especially if you use your phone for most tasks like typing out emails, Slack messages, and notes, in addition to sending texts.
But I’d only suggest buying it if you have one of the iPhone 16 models. The newer case comes with a much improved, ergonomic keyboard, a more durable design, as well as support for MagSafe and Carplay.
- Photograph: Brenda Stolyar; Getty Images
For the Bookworm
Amazon Kindle Paperwhite (2024, 12th Generation)If you're on #BookTok, you've likely seen people obsessing over the Kindle Paperwhite. The latest version came out in October 2024, and it's already gone viral. It's thinner and faster, and it's the sharpest Paperwhite yet. The screen is slightly larger than before (7 inches versus 6.8), and that's thanks to slimmer bezels around the display. It's waterproof as usual, making it a great option for anyone who reads in the bath, by the pool, or at the beach.
★ A great Kindle accessory: If your favorite bookworm already has a Kindle, I recommend a stand to hold it up. We love the Lamicall since it’s lightweight but big enough to work with Kindles, tablets, and even a Nintendo Switch. The clamp version ($29) needs a side table or bed frame to clamp onto, but you can also get the floor stand ($70) if you’re worried about delicate furniture.
- Photograph: Birkenstock
For the Fashion-Forward
Birkenstock Boston Soft Footbed Suede ClogMy first pair of Birkenstocks were Boston Clogs. My mom bought them for me as part of my first day-of-school outfit when I was 10 years old. When I went to buy a new pair a couple of years ago, I was shocked to find they were sold out everywhere—until I realized they suddenly went viral on TikTok. But I understand the obsession. They're comfortable, stylish, and versatile. You can wear them with jeans, dresses, skirts, shorts, or leggings. The clogs come in several colors and styles (including leather), all of which fluctuate in stock depending on the size.
- Photograph: Brenda Stolyar
For the Chic and Cozy
Ugg Classic Ultra MiniI've been wearing the classic Uggs for almost 20 years now (I begged my parents for a pair after I saw Jessica Simpson wearing them on her reality show, Newlyweds, in the early 2000s.) I reserve them for when I'm running errands in my comfy clothes or taking walks when it's cold outside—the fur lining does a stellar job keeping my feet warm.
But when I saw people styling the Classic Ultra Minis on TikTok with legitimate outfits, I knew I had to snag a pair. Unlike the traditional Ugg boots, which tend to overpower an outfit, the mini versions are more subtle and can elevate a look. I've officially saved mine for my nicer fits. The best part is they still do a great job keeping your feet cozy.
- Photograph: Lisa Shapiro
For the Interior Designer
Windmill 8,000 BTU with WhisperTechMost air conditioners are ugly. Those of us who live in homes without central air have simply accepted that there's no hiding the eyesore on the windowsill. But the Windmill AC (8/10, WIRED Recommends) solves this problem. It's gone viral for its beautiful aesthetic, though I should point out that we covered it in our Best Window ACs guide first. Modern design aside, the Windmill AC has other notable features. WIRED editor Adrienne So says it's easy to install, blows cool air upward instead of forward (ideal for smaller rooms), and is recyclable. You can control it manually or use the included remote, but you can also use the companion app on your phone or voice controls via Google Assistant and Amazon Alexa.
Not sure which BTU model to buy? We have advice in our AC guide.
- Photograph: Laneige
For the Chapstick-Obsessed
Laneige Lip Sleeping MaskI bought this lip mask after seeing it on sale during Amazon Prime Day. I sleep with two fans turned on and live in northern Illinois. My lips are always chapped, especially during the colder months. This lip mask is luxurious. The texture is thick but it melts quickly and sinks straight into my dry skin. A little bit goes a super long way. I've been using my jar since July and it's still more than halfway full.
I wake up with my lips feeling better and less cracked, and it lasts long enough that I don't have to constantly reapply the product throughout the day. I've only tried the Berry flavor, but this product comes in tons of them. The scent and taste are both subtle, and there's no tint—just a whole lot of moisture. —Louryn Strampe
- Photograph: Star Drops
For the Clean Freak
Stardrops The Pink StuffIf you've ever entered cleaning TikTok, you’ve probably seen the Pink Stuff. I tried the pastelike substance on the burnt stains on my stove that wouldn’t budge with anything else, and spoiler alert: It took them right off. It's now what I reach for when my kitchen and bathroom need a good scrub. There’s an even easier-to-use spray that works for nearly everything the paste does. This bundle includes both, plus a bathroom cleaner I haven’t tested yet. —Medea Giordano
- Photograph: Dyson
For Tackling Microscopic Dust
Dyson V12 Detect SlimIf you've been seeing people vacuuming in the dark on your For You Page, they're using Dyson's V12 Detect Slim (8/10, WIRED Recommends). Equipped with a Laser Slim Fluffy cleaner head, it shoots out a green laser to help you spot dust that isn't visible to the naked eye. With a 0.1-gallon dustbin, it's on the smaller end for a cordless vacuum, so I recommend it for one-bedroom or studio apartments. There's a newer version on sale (the Dyson V15 Detect), but that just means you can get the V12 at a lower price. Read our Best Dyson Vacuums guide for more.
- Photograph: Bissell
For Maintaining Your Furniture
Bissell Little Green Portable Carpet CleanerIf you’ve stumbled across videos of Bissell’s Little Green Carpet Cleaner, you're probably mesmerized by its ability to suck up spills and stains that have been absorbed in upholstered furniture for a while—leaving it looking brand-new.
I can’t say it's a miracle machine that completely transformed how my furniture looks, but it does its job. I used it to clean my living room rug and upholstered office chair. Its tank (which houses all the dirt it pulls) was filled with black, murky water. Gross. It's super useful to have around to maintain your furniture, and you can stow it away in a closet when you're done. It's not cheap, but it beats the hassle of calling and scheduling an appointment with a carpet cleaner. Read our Best Carpet Cleaners guide for other recommendations.
- Photograph: Amazon
For Fur-Filled Homes
ChomChom RollerHaving fluffy cats is all fun and games until there are fur tumbleweeds rolling over your floors. The ChomChom roller is a staple in my household, and it’s weirdly fun to use. Push it back and forth across fuzzy furniture, rugs, or clothing, and be amazed—and grossed out—at the vast amount of fur it picks up. It’s reusable and not wasteful like sticky lint rollers, and the design is more intuitive than those handheld brushes that often deposit more hair than they remove. Fighting against fur is an uphill battle, but the ChomChom makes it much easier. (If all else fails, I’ll be able to start a cat-hair-knitting side hustle.) —Louryn Strampe
- Photograph: Scrub Daddy
For a Satisfying Scrub
Scrub Daddy Scrub MommyI fell down a satisfying cleaning TikTok rabbit hole and came out the other side determined to try this adorable, seemingly magical sponge. I’m convinced there’s some wizardry going on in the factory that makes them. The sponge gets stiff under cold water, squishy under hot water, and has two sides for different tasks. The eyes are meant to help you get a good grip—not that you need to scour hard—and the mouth is great for cleaning things like forks. Scrub Mommy’s smiley face has conquered my gross dishes, crummy countertops, grout, and backsplash—I have yet to meet a mess it doesn’t happily obliterate. It's impossible to make cleaning fun, but this sponge definitely makes it easier. —Louryn Strampe
- Photograph: Brenda Stolyar
For Getting Steps in During Your 9-to-5
Egofit Walker Pro M1Nearly every WFH TikTokker is getting in their 10,000 steps from their home offices, thanks to mini treadmills. The Egofit Walker Pro M1 (8/10, WIRED Recommends) isn’t for running, but it lets you slowly stroll or power walk, controlled by a remote or an app. It's great for someone who hates public gyms and would rather gently exercise at home.
It’s pretty compact. I just push it under my desk when I want to sit, but it has a slight incline that makes it thicker than other options. You can’t hide it under the couch like you might with a WalkingPad. (We like that brand too, but it's more expensive.) Some of the plastic frame has started to chip from my less-than-gentle treatment. It still works fine, but that’s something to note if you think you’ll need to move it to and from a closet often. —Medea Giordano
- Photograph: Amazon
Other Good Viral TikTok Products We’ve Tried
We've tested a lot of TikTok products, but they're not all worthy of the top spot. That doesn't mean they aren't worth buying, though. Below, you'll find a list of good TikTok products we like—with some caveats.
Stanley The Quencher H2.0 Flowstate 40-Ounce Tumbler for $45: The Stanley Quencher took TikTok by storm over the past few years. And it's easy to see why—it's big, comes in adorable colors, keeps your drinks cold, and fits in cup holders. The 2.0 version comes with a splash-resistant lid and ergonomic handle. But earlier this year, after a rise in claims, Stanley confirmed the tumblers contain lead. It's used to seal the vacuum insulation at the bottom of the cups. You don't have to worry about exposure unless you drop or damage the tumbler. But seeing as how other water bottle brands have moved away from using lead in their products, we feel Stanley should do the same. For more information, you can read our explainer here.
The Dyson Airstrait for $499: I used to dread styling my hair because it would take up to an hour. But the Airstrait (9/10, WIRED Recommends) has cut my hair routine in half—it now takes only 12 to 15 minutes, and my hair feels healthier. It has the same form factor as a standard flat iron, but instead of hot plates, it uses airflow to both dry and straighten your strands simultaneously. With one focused jet of air that moves downward, it delivers a natural, smooth finish. I'll usually use it in wet mode to fully dry my hair and switch to dry mode to flatten any puffiness.
Famoplay Straw Cover (6 Pieces) for $4: Straws are great, but they can still attract bacteria and … other things. So, it's important to keep them covered. These adorable covers are easy to put on and clean. There have been complaints online that it doesn't fit on the straws of a lot of water bottles, but it fits my 30-oz and 40-oz Stanley cups perfectly.
Fruit Riot Frozen Candy (Sour Mango) for $8: Fruit Riot's selection of frozen fruit fluctuates in stock, thanks to its virality. I sadly couldn't get my hands on the sour grapes, but I did find the frozen mango and pineapple at an ACME in my area. They're basically like a fruit version of Warheads. Some pieces are way more sour than others, so it's tough to eat too many at once (unless you have a high tolerance for sour candy). But they're great to snack on for when you want to fill your candy craving while also sneaking in some fruit.
Therabreath Fresh Breath Oral Rinse for $8: Before seeing Therabreath all over my FYP, I always used Listerine. But I'd find myself rinsing with it throughout the day because it'd wear off quickly. This isn't the case with Therabreath—regardless of what I eat, I feel like it lasts all day. I also love that it's alcohol-free, so it doesn't burn. It comes in a variety of options and flavors (including a kid's version), but I prefer Icy Mint. However, it's pricier than some other mouthwash brands, which might start to add up over time, depending on how many people are using it in your household.
Revair Reverse-Air Dryer for $399: The videos of the RevAir sucking up wet hair to dry and smooth would be hard to believe if we hadn't tested it ourselves. It's easy to use—after a shower, put your damp hair into the vacuumlike wand for 60 to 90 seconds and it'll dry and straighten it, cutting styling time in half (or more), depending on your hair type. WIRED product writer Medea Giordano still had to smooth out her poofs with a flat iron, but folks with finer hair will find this to be a one-and-done device. It's expensive, but if you can afford it, it's a great gift for someone who spends a lot of time doing their hair.
KVD Beauty Good Apple Skin-Perfecting Foundation Balm for $43: Redness and dark circles disappear with this foundation, leaving an even base to apply the rest of our makeup. It feels a little heavy at first, but it settles in nicely (a regular makeup sponge works great for application) It clung to dry patches but overall worked well on our skin. Unlike many popular foundations, it also has a good range of shades.
Balkwan Sunset Lamp for $22: This small gadget transforms the vibe of any room. It's easy to set up too. Place it on your floor, plug it in, and aim it toward a wall. It'll create a halolike effect with pops of rainbow colors that will make your space feel extra cozy. It comes with a short cord though—I (Brenda) had to plug it into a power strip to place it in the desired spot. It's also very easy to accidentally knock over, so be careful where you place it.
Hatch Restore 2 for $170: The Hatch Restore 2 is a solid bedside companion. It went viral for its beautiful sunrise and sunset simulations, but it’s also one of our favorite sound machines and lamps–there are 18 colors to choose from and a large brightness scale. If you sign up for the $5-per-month membership, you get a large rotating library of meditation and sleep stories too. We wish more of those features were included without a membership, considering you're already spending $200 on the device.
Lululemon Crossbody Bag for $38: You can wear this as a crossbody bag or as a fanny pack. It's super roomy inside too. I've easily packed in my wallet, keys, chapstick, travel-size lotion, and wads of receipts without causing it to burst at the seams. It's been years since this bag went viral, but it's still a solid option.
Simple Modern Water Bottle for $22: If you're looking for a budget-friendly water bottle, we like this one from Simple Modern. It's stainless steel, insulated, and has a straw lid. Our only qualm is that it's not dishwasher safe, so you'll have to hand-wash it often. It also won't keep your water cold for long.
- Photograph: Peter Thomas Roth
Trending Products to Avoid
These viral TikTok products are not worth it.Peter Thomas Roth Instant FirmX Eye Temporary Eye Tightener for $38: I've seen this eye cream work its magic on several viral TikTok videos. It's meant to help “tighten, firm, and smooth the look of under-eye bags, fine lines, and wrinkles for a temporary effect.” I hoped it might conceal my under-eye bags enough that I could go makeup-free some days. Unfortunately, after applying it (and letting it soak in for a bit) I didn't see a dramatic difference on my skin. I also felt a bit of a burning sensation, which got worse while washing it off. Steer clear of it if you have sensitive skin like I do. —Brenda Stolyar
Wired Clear Phone Handset From Target: I am nothing if not nostalgic, particularly for phones. So when I saw the clear phone handset from Target’s Dollar Spot on TikTok, I ran to grab one (these cheap items are rarely available online, including this one). You can answer or decline a call and adjust volume directly from the handset, but none of the other buttons work, or even press in. Calls sounded fine on my end, but I was muffled to the person on the other end. The fun part of the ’90s clear phone was how colorful everything was inside. The front is colorful with what appears to be foam and paper, but the backside lacks anything interesting. The receiver is just white plastic and the wires are clear. —Medea Giordano
Flameless Candles With Magic Wand Remote: My wife bought this set of 12 candles as a Halloween decoration, and they're supercute. I installed them using the included adhesive, though you can also use thumbtacks. The effect looks great, until one candle stopped working. And then another. Another. And another. Now, a mere week after installation, none of the candles light up anymore. I thought maybe this was because I used them outside, and maybe these candles are meant to be used indoors only, but the TikTok description says “indoor and outdoor.” Welp. —Julian Chokkattu